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Video SEO Can Give Small Businesses An Edge – “Many of us in the online video advertising space have been encouraging small businesses to deploy video to stand out in search results and level the playing field with larger competitors.”

Big picture, search marketing that leverages video will be among the most effective ways to market, specifically when video gets decent placement in search results and can show that it drives action.

see the SEO video article >>

Usability is defined by five quality components:

• Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
• Efficiency: Once users have learned the design, how quickly can they perform tasks?
• Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?
• Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
• Satisfaction: How pleasant is it to use the design?

Get the real deal from Jacob Neilson >>

Usability is a quality attribute that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process.

Website strategy stage 1 development should look into these sorts of issues at a broad and top level view. This data should be assessed with senior management and stakeholders in place.

1. Domain Names

• Technology – Access – Ownership

2. Brand Assessment

• Market placement – Usability – Analytics

3. Vision And Goals

• Strategy - Budgets – Current position

4. It Infrastructure

• Vision - Support – Strategy

Generally, your strategy will be contained within your overall plan, but in most cases it is overlooked.

Areas of assessment can be but are not limited to these departments:

• OPTIMISE
• STRUCTURE
• USABILITY / CLICKABILITY
•  TRACKING
•  CONTENT
•  LINKS
•  ADVERTISING
•  COMMUNITY PORTAL MARKETS
•  DOMAIN NAMES
•  AFFILIATE PROGRAMS
•  POLICIES / PRODEDURES
•  RESEARCH / INNOVATION
•  BUDGETS
•  TIME ALLOCATIONS
•  REPORTABLES
•  RESOURCES

Call 0412 308708 for more info.

- I have 10 years experience in the digital space, producing and managing web based projects and builds. I have a broad range of knowledge across design and technical, as well as client facing and accounting abilities. I am looking for roles where i can further my skill set and my management skills, and work in a fun and creative environment. My top down view at online business models is a key to my success in my online strategy and development sessions.

“SEO Product Analysist  – OverQualified!”
- realestate.com.au

Available immediately in Melbourne CBD.

Search Engine Consultant – Darren McCoy – Call 0412 308708

I have moved to Melbourne and I am looking for work now.

• 10 Years industry experience
• 3 hour or 3 day sessions with full 2008 report and planning
• Special rates for immediate start

Let me talk to you about your corporate or business websites and how they can work better in the search engines. The departments that will be addressed as per your website strategy and your search engine marketing strategy as follows:

• OPTIMISE
• STRUCTURE
• USABILITY / CLICKABILITY
• TRACKING
• CONTENT
• LINKS
• ADVERTISING
• COMMUNITY PORTAL MARKETS
• DOMAIN NAMES
• AFFILIATE PROGRAMS
• POLICIES / PRODEDURES
• RESEARCH / INNOVATION
• BUDGETS
• TIME ALLOCATIONS
• REPORTABLES
• RESOURCES

Call 0412 308708 for immediate appointments.

Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.

1. Email Newsletters

2. Informative Product Pages

3. High-Quality Photography

4. Product Differentiation and Comparisons

5. Support for Reordering

6. Simplified Text

7. Catering to Seniors

8. Gift-Giving Support

9. Search

10. User Testing

* Bonus Tactic: Loyalty Program
* Serving Customers, Not Chasing Hype

Of course this excellent data can be read in full on Jacob the Usability God’s site:
http://www.useit.com/alertbox/roi.html

WEALTH MANAGEMENT
Save money, save water: X Inc
Thursday, 08 Feb 2007 12:17PM
Financialstandard.com.au

As interest in climate change and the long-running drought gather pace, mortgage aggregator X Inc Finance has joined the green campaign through a $500 Watercare rebate. X Inc is giving a $500 rebate per successful mortgage application to buy water saving devices, an initiative partly borne out of the group’s experience when visiting clients in their homes. “There are a lot of parallels in terms of saving money through your home loan and something as simple as saving water,” said the group’s chief executive, Jennifer Neilsen.
X Inc Finance Media Blog

Recommended Resources for Publicity & Marketing

Media Directories
Comprehensive List of Press Release Distribution Services
Recommended Marketing Resources
Internet Marketing Discussion Lists and Forums
Outstanding Marketing Newsletters

“Marcia Yudkin is a marketer whose intelligence, critical reasoning skills and creativity set her apart from the crowd.”
- Peter Schaible, Director, Subscription Website Publishers Association (SWEPA)

Here are some quick tips for working the Search Engines for “entry level” web marketers:-

1. Make sure that all your page titles are relevant and focused on specifics, using carefully thought-out key words and key phrases that refer to your product or services and of the type that people looking for your product or services would put into Search Engines.
2. Do the same for all your meta tags and meta description.
3. Make sure your site is listed in all three types of Search Engines:-
(i) Free Search Engines such as Yahoo, Demoz
(ii) Paid To Get Reviews Search Engines such as AltaVista and Hotbot
(iii) Pay Per Click Search Engines such as GoTo
4. Next, take steps to address your ranking by employing a Search Engine specialist. If you would like a recommendation, feel free to call us on 1800 808 800. Or submit your site yourself to all of these above following their strict guidelines to the word.

http://inventory.go2.com/inventory/Search_Suggestion.jhtml

Link building happens over a period of years. The best place to start is get listed in yahoo directory, dmoz directory, and in the google index. Yahoo is easy, just pay for it. dmoz is hard, but keep following the guidelines until you succeed. google will spider your site, but unless its optimised for your keywords, you wont serve any results. bring in an expert at this point.

Homepage Strategy

Your homepage is the page that website users tend to decide what to do next on. ie. it is the most important. It has to acheive this:

let the user see whats in it for them
give the user a clear choice about what to do next
give the search engines reason top follow related keyword links
give the search engines an easy path to follow
comply to web usibilty standards
Where is your site at now?

If you have your website in production mode now, look at the SEO process at this stage. It is important to identify what your target keyword phrase is from the outset, and construct the site around this and the next 3-4 KW phrases. If you have a budget for the construction of the website, please also budget for the marketing of the site.

You should save money on the production costs and put the $ into the online marketing. New domain names are hard to maintain ranking with in a highly targeted market. If you have found a niche that you can hit, you are better off.

I would be happy to talk you through the next steps and steer you in the right directions.